Sambucha: The YouTube Creator Turning Data Into Fun

Sambucha, whose real name is Samuel “Sam” Beres, is a 29-year-old American digital creator and entrepreneur born on June 14, 1996. Known for his engaging short-form content, he has built a massive following by turning educational topics into entertaining videos, making complex ideas easy to understand and fun to watch.

Sambucha’s Early Life

Sam grew up in a small town in central New Jersey with three sisters. From a young age, he showed curiosity for learning and exploration. After high school, he moved to New York City, where he studied finance and management at NYU while immersing himself in different cultures and ideas.

Sambucha’s Rise on YouTube

Before creating content full-time, Sam worked on Wall Street as a bank teller and analyst at Barclays Bank. In 2021, he left finance to pursue digital content, quickly gaining attention for his GeoGuessr gameplay, geography lessons, and educational storytelling. His signature catchphrase, “pretty cool, right?”, became iconic among fans.

Sambucha’s Online Success

By early 2026, Sambucha has grown to over 11.1 million YouTube subscribers with billions of views across platforms like TikTok and Snapchat. His videos focus on geography, culture, and data-driven insights, presented in a lighthearted and accessible way.

Sambucha’s Personal Life

Sam is a devout Catholic and currently engaged. He now lives back in New Jersey with his beloved Cocker Spaniel, Bruno. Despite his busy online career, he maintains strong ties to family and community.

Sambucha in 2026

Entering 2026, Sambucha continues to expand his reach with brand partnerships, industry speaking events, and daily engaging content. His success proves that learning can be entertaining—and that even data and maps can go viral when shared the right way.